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GROWTH STRATEGY Blueprinting™
If you were building a house, you would not have the tradespeople jump into work without a blueprint.
GROWTH STRATEGY Blueprinting™
If you were building a house, you would not have the tradespeople jump into work without a blueprint.
Execute Growth Strategies Via A Blueprint
Low-Risk Execution of Growth Strategies
The Classic model for developing a strategy is to Formulate, then Execute the strategy. The model has flaws. Growth Strategy Blueprinting™ is a proven and proprietary method developed by KGA Advisory that incorporates over 100 best practices to ensure coordinated, low-risk growth strategy execution
What is Strategy Blueprinting™?
To overcome the challenges of jumping too quickly into Strategy Execution, our clients engage in Strategy Blueprinting. There are 3 components.
Detailed Buyer Understanding
A “Market-Buyer Profile™” overcomes the root cause of “too little focus on the buyer”.
This deliverable provides the right level of detail about the buyers’ needs that are required to design a compelling solution. Often buyer needs are either too broad (“high-level care-about”) or too narrow (“buyer personas”). Examples of the right level of buyer understanding include answers to questions like:
- What is happening in the client business that creates urgent needs?
- How are they currently addressing these needs? What is unsatisfactory?
- What solution is ideal – from their point of view – to fully address these needs?
Business Model Design
A “Whole-Product High-Level Design™” overcomes the root cause of “too much focus on the software”.
This deliverable provides forethought to business functions touching the customer. The customers’ needs go well beyond feature/function. Without a design, functions will conflict. For instance, a message like “easy & quick” is inconsistent with a 15-month go-live. Other examples of capabilities needing design include market messaging, sales partnerships, client onboarding, customer support, and many more.
Gap Closure Initiatives
A “Strategy Execution Program™” overcomes “let’s go sell a few, then figure it out.”
This deliverable coordinates functional execution. It specifies the initiatives required to close the gap between current methods vs. those required to deliver the “Whole-Product High-Level Design”. A maturity model is created since not all change can be undertaken simultaneously. That is converted to a Strategy Execution Program to identify initiative functional owners, dependencies, timing, and more.
What are the components of a Blueprint?
High-Level Design: Solution & Operating Model
Overcomes “too much focus on the software part of the solution”
This deliverable describes the solution and operating model required to meet the needs of a market full of buyers. It covers all the parts of your business that touch the customer. It is the buyers’ view of the solution. The design-first approach lowers the risk of making a misguided jump into tactical deployment.
Detailed Buyer Understanding
Mitigates “too little focus on the buyer”
This deliverable provides the right level of detail on buyer needs required to design a low-risk solution and operating model. A market-level assessment of buyers is too broad and high-level. Buyer personas for sales and marketing purposes are too narrow and detailed. Examples of the right level of buyer understanding include answers to questions like:
- What is happening in the client business that creates urgent needs?
- How are they currently addressing these needs? What is unsatisfactory?
- What solution would be ideal to fully address these needs?
Detailed Buyer Understanding
- What do you mean by item and end product?
- Am i allowed to modify the item that i purchased?
- What are some examples of permitted end products?
What if I don’t have a Blueprint?
In short, you will not achieve your growth objectives. There will be missed growth milestones and a loss of market share.
Our clients often take a risky approach like “…let’s go sell a few and figure out the rest later…”. Some clients don’t recover from the lack of forethought in business model design.
The solution becomes bloated because buyer needs are unclear. Each deal ends up being a custom business model (e.g., client-specific features, SLAs, or integrations, to name a few).
